II-b Communication and Reporting - How to increase the impact and utility of your evaluation

Description of workshop contents

Effective reporting and dissemination play a critical role in driving the utility of evaluations. Unfortunately, the reality is that many evaluation findings seldom make it beyond the desks of policymakers and other key stakeholders, resulting in missed opportunities for strengthening accountability and learning. In a 2006 survey of American Evaluation Members, 68 percent reported that their evaluation results were not used or did not lead to significant action on the part of their key stakeholders and clients.

Monitoring and Evaluation professionals, therefore, need to master the skills necessary to disseminate evaluations in ways that can increase the likelihood that key stakeholders will absorb and act on the findings. This requires an understanding of the ‘demand and supply’ factors that drive evaluation utility and the essential elements of an effective approach to evaluation reporting.

The workshop will explore the critical role that reporting and dissemination play throughout the monitoring and evaluation cycle, and the essential elements that underpin good practices in this area.

Workshop Objectives

During the workshop, participants will:

  • Understand the importance of effective evaluation reporting and how it relates to the evaluation cycle
  • know the essential elements that underpin effective evaluation communication, dissemination and reporting
  • Explore case studies and examples of good practice in evaluation reporting and dissemination
  • Get access to practical tools and resources for effective communication and reporting

Recommended for

  • Program Managers, Government Officials, Donors, and others, who commission evaluations or use evaluations as part of their work
  • Evaluators who are looking to strengthen how they engage key stakeholders and communicate evaluation findings

Level

This workshop covers the fundamentals of evaluation communication and reporting, and requires that participants have, at least, a basic understanding of the role of monitoring and evaluation in the project or program cycle.

Prerequisites

  • An understanding of basic monitoring and evaluation practice
  • Prior experience commissioning and/or conducting evaluations would be useful and will help participants bring real-life perspectives to the workshop.

Instructors

Daniel Musiitwa